Gathered around a computer at our store in Hanover, we were riveted, watching as our newly upgraded website rang up our very first online sale. Three Henredon chairs on the showroom floor popped into a shopping cart, then rolled towards checkout.
Victory! I cheered loudly with our elated employees.
For almost ten years, FCG had had a neat little website featuring photos of the furniture and accessories in our stores. Customers could examine a piece closely from multiple angles and get information such as measurements and the pricing schedule.
Furnitureconsignment.com had just about everything our customers wanted except the ability to buy online. But that changed last Monday.
That's when FCG launched a new state-of-the-art website giving our customers just what they've been demanding for years: more search functionality and the ability to buy items online. Within hours of our launch, we had rung up our first furniture sales.
For a moment, it felt like our very first day in business, when we hung out our shingle and then, just a few hours later, we rang up our very first sale.
Studying the online order closely last Monday, I recognized the name of the customer. "Sue Ellen!" I hollered.
Years ago, she'd been one of my favorite customers. Every Friday, she drove 60 miles from Salem to Hanover to pick up her son, a weekday resident of a nearby boarding school. She'd stop by the store before taking him home for the weekend. Now that her son had grown up, we hadn't seen her in a long time.
And yet, here she was again, reconnected with FCG. With a few simple clicks of her mouse that morning, she was virtually back in our store – and the proud owner of a beautiful set of formal dining chairs.
We're looking forward to this new era of online shopping at FCG. Sure, there may be a few glitches along the way, but we're confident that you, our customers, will be pleased with the improvements. FCG is happy to join the retail revolution and offer around-the-clock shopping at FCG. Check it out for yourself!